Built from the inside.
Four Ten Advisory was founded on a simple observation: the owners making the biggest calls usually have the least financial support behind them.
Most advisors have studied businesses like yours from the outside. Aly Shaik has run them.
He has been a CFO, leading financial strategy and reporting to a board through a period of significant growth and change. He has run a consumer products business day to day: its ecommerce and marketplace channels, inventory, supply chain and budget. He has taken new lines of business from business case to launch. And he started where the discipline starts, analyzing companies and advising private clients on their money.
More than 15 years of that work adds up to a combination that is rare in an advisor. He can build the model, defend it in front of a board, and then make it work inside the business. Owner-operated companies face decisions every bit as consequential as larger ones: what to launch, what the business is worth, when to expand, where to invest and where to cut. Most make them without a finance leader in the room. Four Ten Advisory puts one there.
What the work is built on.
Why 410.
410 is an area code in Maryland where the practice is based and Aly currently resides with his family. The practice began close to home, working with owner-operated businesses in the region. These are companies where the owner still knows every customer, signs every check and lives with the result of every decision. Those businesses shaped how the work is done: start from the real numbers, keep the reporting to what changes a decision, and stay involved until the plan is actually running.
That approach travels. Today Four Ten Advisory works with owners across the country, and the work looks the same wherever the business is: the same senior attention from the first call to the final review, and the same straight answers.
The name stays as a reminder of where the practice started, and of the standard it set there: advice built for the person who is personally on the hook for the outcome.
Based in Maryland. Working with owners wherever they are.
Start with a conversation.
A 30-minute call about where the business stands and what you’re weighing. No pitch deck, no obligation.